Naming rights
Mile high is Mile high, I refuse to call any old ballparks by their sponsor names. But what of the new parks that have never had a name that wasn't a sponsor? It get tricky when it's named from jump.
Well along comes the tragic news that Pizza hut is the named sponsor of the lovely new FC Dallas stadium. And if that weren't bad enough, they are putting a huge red Pizza Hut roof over one end.
Selling the name is one thing, and I understand when you hope to draw 10K per game you must find revenue from somewhere, but the roof thing is too much.
This is a sad day.
Well along comes the tragic news that Pizza hut is the named sponsor of the lovely new FC Dallas stadium. And if that weren't bad enough, they are putting a huge red Pizza Hut roof over one end.
Selling the name is one thing, and I understand when you hope to draw 10K per game you must find revenue from somewhere, but the roof thing is too much.
This is a sad day.
posted by Robert_M at 9:15 AM
2 Comments:
I have strong feelings on this one. I think that all sports should take the college bowl approach to naming rights. The Nokia Sugar Bowl for example. Stadiums should be called Nike Texas Stadium and 3COM's Candlestick Park. I could make an exception for family names like Busch Stadium. The college approach would avoid issues like they had in Houston with Enron/Minute Maid. Just change the sponsorship names in front of the stadium name.
The roof part is fake, I will fall for anything
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